MARCIO LACERDA
STRATEGIC POLITICAL COMMUNICATIONS ACROSS PLATFORMS AND CHANNELS
When Márcio Lacerda sought re-election as Mayor of Belo Horizonte, he faced a political landscape dominated by opposition control of social media and digital influence. I led the digital communications strategy through Cavalaria, designing a campaign that blended clear administrative messaging with a bold online presence.
We built a multi-channel content ecosystem from the ground up, producing and publishing over 400 original videos in 112 days, each tailored for interviews, events, and campaign messaging. From campaign websites to branded social channels and custom music-backed animations, the result was a coordinated narrative that reached over 350,000 views and helped re-elect the mayor.
My role spanned from strategy and creative direction to media production, helping reclaim digital ground and redefine how political communication could connect with voters in real time.
A hands-on communications role helping a football club president become the face of a movement.
CONTENT WAR ROOM
400 Videos in 112 Days
We established a real-time video production engine, crafting interviews, event recaps, animations, and soundtracked mini-docs that pushed volume without compromising message quality.
Every video was optimized for timing, targeting, and tone.
MULTI-PLATFORM DIGITAL PRESENCE
Website, YouTube, and Social Sync
Our digital architecture ensured cross-channel consistency and reach.
We built the official campaign website, launched and managed the YouTube channel, and coordinated messaging across social platforms with daily publishing cadences.
STRATEGIC NARRATIVE & BRANDING
From Administration to Identity
We transformed complex governance plans into compelling public narratives.
From the “Pulsar” policy platform to visual branding and animated explainers, every touchpoint aligned the candidate’s image with actionable credibility.
