STRATEGIC COMMUNITY SYSTEMS ACROSS TITLES, CREATORS, AND PLATFORMS
At 2K, I was brought in to lead global community strategy across its flagship sports titles.
From creator pipelines and cultural events to feedback frameworks and platform growth, I helped define what community meant at 2K, not just as an engagement discipline but as a product intelligence function.
My work influenced how teams across the label now approach players, content, and creators as interconnected systems.
From creator activations to internal frameworks, here are three core initiatives that helped define how 2K connects with its global player community:
Community Day Events
Scaling Pre-Launch Visibility Through Creator Activations
Produced the most impactful pre-launch events in 2K history.
Brought global creators together for early access, content capture, and studio engagement, driving record-breaking organic visibility and sentiment before launch.
Community Playbook
Standardizing Community Systems Across Titles and Teams
Authored and implemented 2K’s first Community Playbook to align strategy, tone, and process across multiple sports titles.
A living document adopted across Community, Dev, and Marketing for scaled consistency.
Discord Platform Growth
Building the Most Active Public Sports Game Server
Launched and scaled NBA2K’s official Discord, growing it into the most populated public sports game server in the world.
Designed engagement loops, moderation systems, and feedback integrations.
