CREATIVE STRATEGY AT THE CROSSROADS OF POLITICS, SPORTS, AND CULTURE
A decade-long agency journey delivering high-stakes campaigns, digital ecosystems, and design systems for political leaders, football clubs, and entertainment brands.
I founded Cavalaria in 2006 as a design and strategy agency built to handle high-pressure communication environments. From presidential elections and gubernatorial campaigns to football club rebrands and global sponsorship activations, our team delivered insight-driven creative systems across Brazil’s most demanding industries.
Over 12 years, Cavalaria scaled into a 50-person team producing national campaigns, content platforms, and branding systems. Our work blended narrative, influence, and design to move hearts—and polls.
Atlético Mineiro Rebrand & Digital Transformation
Designing the Digital Identity of One of Brazil’s Largest Football Clubs
Built the digital identity system for Clube Atlético Mineiro, reaching over 10M fans daily.
From web platforms and content strategy to in-stadium design and social activation, we helped the club modernize its communication and deepen its relationship with its global fan base.
Political Campaign Strategy
(2006–2012)
Winning Elections Through Strategic Design and Narrative Systems
Led digital strategy and content execution for presidential, gubernatorial, and mayoral races.
Elected 2 governors, 1 president-runner-up, 3 senators, and 1 mayor across 3 election cycles.
Built messaging ecosystems that scaled across Brazil’s 27 states.
Satirical Collective + Branded Content Innovation
Launching Entertainment Projects at the Intersection of Culture and Commentary
Built content and engagement systems that blurred the line between branded narrative and independent satire.
Created viral, culturally resonant content that reached millions while experimenting with new models of creator-led storytelling and community development strategies.
