2010 ELECTIONS
DIGITAL STRATEGY AND CREATIVE SYSTEMS FOR POLITICAL VICTORY
By 2010, after working through three prior election cycles in data, social, and digital strategy, I led one of Brazil’s most comprehensive creative efforts in political communication.
Our team developed platforms, content, and engagement systems for multiple campaigns, helping elect 2 senators, a governor, and a president-runner-up.
From grassroots activation to large-scale media production, we built community, shaped narrative, and delivered results in one of the most high-stakes environments possible.
An integrated campaign effort across digital engagement, content operations, and strategic political design.
COMMUNITY DEVELOPMENT (TURMA DO CHAPÉU)
Building a Political Identity
from the Streets Up
Created the “Turma do Chapéu” collective to bring politics to a new generation.
Through national road trips, street performances, and creative activations, we developed a youth-focused identity platform that generated 140K unique site visits and became a cultural entry point for youth political engagement.
POLITICAL STRATEGY & DIGITAL CAMPAIGNS
Executing the Digital Ground Game for State and Federal Wins
Directed online strategy, brand identity, and messaging systems for gubernatorial, senatorial, and presidential campaigns.
Built cohesive visual and narrative frameworks for each candidate, tailoring digital rollout plans across Brazil’s 27 states.
CONTENT PRODUCTION & MEDIA DISTRIBUTION
Producing the Creative Engine Behind the Campaign Machine
Managed a team of 20+ creatives producing 66+ videos, live streams, social posts, illustrations, and print collateral across campaigns.
Oversaw concept development, production logistics, and editorial flow across all media channels—combining speed, clarity, and reach.
