ALEXANDRE KALIL
STRATEGIC COMMUNICATIONS AND PRESIDENTIAL SUPPORT IN THE REBIRTH OF A FOOTBALL GIANT
When Clube Atlético Mineiro elected Alexandre Kalil as President, the club was in crisis, deep in debt, struggling with poor results, and losing the trust of its fan base. Over the following years, I served as his Special Assistant, helping lead a full communications overhaul.
My work spanned online strategy, media engagement, community management, and presidential communications, supporting Kalil’s mission to transform the club’s perception and performance.
The success of this work laid the foundation for Kalil’s 2017 mayoral campaign in Belo Horizonte, where I contributed remotely with strategic consulting. My experience shaping his early public persona and leading digital efforts during his presidency proved pivotal in positioning him as a credible, people-first leader beyond football.
A hands-on communications role helping a football club president become the face of a movement.
DIGITAL MAKEOVER & ONLINE STRATEGY
Redefining a Club Through Presidential Communications
Led the development and daily execution of Kalil’s online strategy, overseeing his presence across channels, planning content that reached millions of fans, and designing the systems that rebuilt trust through radical transparency.
SOCIAL MEDIA ACTIVATION & FAN RELATIONS
Turning a Club President Into a Viral Public Figure
Managed Kalil’s Twitter presence during a time when no other club president in Brazil was speaking directly to fans.
His posts became trusted sources for transfer rumors and cultural commentary, routinely trending nationally.
EXECUTIVE SUPPORT & CREATIVE DIRECTION
Serving the President While Overseeing Creative Strategy
As Kalil’s Executive Assistant, I bridged the gap between media, politics, and club operations.
I worked directly with the President, handling his P.R. and communications planning, while continuing to support broader branding and campaign efforts at the club.
