BUILDING THE DIGITAL IDENTITY OF A BRAZILIAN FOOTBALL INSTITUTION
As Creative Design Director and Special Advisor to the club president, I led the multi-year digital transformation of Clube Atlético Mineiro, one of Brazil’s most historic football institutions.
From launching its first digital platforms and scaling its online presence to designing national campaigns and stadium environments, my work helped modernize the club’s identity and deepen its relationship with over 10 million supporters.
A decade of design, strategy, and cultural storytelling across sports media, merchandising, and digital infrastructure.
DIGITAL STRATEGY & SOCIAL EXPANSION
Scaling Atlético’s Online Presence to 10M+ Supporters
Launched Atlético’s first digital ecosystem including the club website, integrated social platforms, and real-time content initiatives.
Grew follower base from scratch to millions, including fan-first game threads, live updates, and high-visibility branded media.
CLUB REBRAND & VISUAL SYSTEMS
Modernizing Identity Through Cohesive Design and Merchandising
Directed the redesign of the club’s visual identity system, spanning jerseys, pennants, sponsor activations, event branding, and in-stadium visuals.
Worked with every new sponsor and production partner to maintain cohesion while evolving the brand for a new generation.
MAJOR EVENTS & GLOBAL MOMENTS
Leading Campaigns from Trending Topics to World Cup Integration
Developed national campaigns like GALO NA VEIA that trended worldwide within minutes.
Led creative for events such as Brazil’s 2014 FIFA World Cup, where Galo’s training ground became the Argentine national team’s headquarters.
Directed visual and spatial redesigns across major tournament cycles.
